Former Starbucks CEO Howard Schultz has inspired backlash from within the Democratic Party after he began openly toying with the idea of running for president. Many within the party believe his independent leanings would wean away votes from Democrats, possibly ensuring another Republican victory in 2020.
Schultz's approach is to brand himself as an alternative to a political system that doesn't listen or consider the concerns of America's "silent majority" - a phrase popularized by Nixon after he delivered a 1969 speech regarding Vietnam protests.
What does Schultz's usage of this phrase mean for Nixon's enduring influence in American politics, and further, for Schultz's own campaign tactics?
The question I think we all should be asking ourselves is: at this time in America when there's so much evidence that our political system is broken - that both parties at the extreme are not representing the silent majority of the American people - isn't there a better way? pic.twitter.com/Gy1wf1cf8F— Howard Schultz (@HowardSchultz) January 28, 2019
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